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Monday, May 18, 2015

Generous Messaging


I used to hate marketing for all the reasons you probably hate it too.

It felt self-serving.

It felt like tooting my own horn.

It felt narcissistic.

Did I hit the nail on the head?

That’s how I felt until I understood that a change of focus is all it takes to take marketing from slimy to generous. Here’s how I was challenged to think differently and therefore to market differently. A friend asked me, “Amy, do you think you have a message that can help women? That will change their life?”

“Yes, of course,” I answered. “That’s what motivates me to do what I do.”

“Well, if you don’t tell anybody,” she challenged, “then how do they know what you have to give to them?”

Oh! The light bulb went on!

3191659268_9e3f76aa2e_zPhoto Credit

It’s easy to think about in general terms, but I’m finding it’s harder to do in concrete terms as I market my book being release this summer. I’m so grateful for friends that are leading the way and setting godly examples for me.

One of those Next Step client turned friend is Amy Lively  who has just released her excellent book How to Love Your Neighbor Without Being Weird

In every promotion, every social networking post, and every interaction with those who love her book, Amy is all about the message that has set her heart aflame for a better way to follow God. Truly. Her book is written intimately and vulnerably for each of us in mind, but she says she really wrote the book for our neighbors–the ones who need love and desperately need Jesus.

Don’t you love that? Seriously, if you want to see generous messaging, follow the links above, and check out Amy’s Facebook page. (Do you see how much stuff she’s giving away?!)

I love Amy. I love her heart. I love her message. (Enough to include a bad picture of me with a great book! This is a real day in the home office, folks.)


She loves us too! So she’s giving a book away on the blog today. You can leave a comment to enter about your ideas for generous messaging (’cause we LOVE hearing from you) or you can simply leave “Now that’s generous messaging!” as a comment to enter.

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